Monday, November 23, 2009

#46: AutoTune

At first it was cute. Then, overnight, everyone was doing it. That ridiculous auto tune effect on hip hop and pop vocals that makes the singer sound like a cross between Alvin the Chipmunk and Mr. Roboto.

This is yet another example why the music industry is killing itself. It's bad enough that every song from our latest pop tart offerings sounds (and looks) the same, but now their vocals all sound the same too. You've gone too far, music industry. You took what could have been a unique sound and buried us in it. Now, it's impossible to turn on the radio without hearing this crap.

And I don't understand why any artist would do it anyway. It completely takes away an artists' identity. Is that Jamie Foxx? Or Kanye? Or Lil' Wayne? Is that Cher or Hannah Montanah? Who the hell knows anymore? It's ridiculous. I love how Jimmy Fallon made fun of auto-tune on the Emmy's:

Let's be honest: There used to be a day when singers...oh, I don't know...sang! With the saturation of auto-tune I can't tell if he/she can sing or not. And what's worse, consumers are buying this crap. There also used to be a day when music consumers actually cared about the talent of the artist. But nowadays, it seems music buyers download whatever the radio has to offer, without question. And what they're crap. I can only hope that this fad will die a quick and painful death so we can start hearing singers sing once again.

Auto-tune: You Suck!

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