It never fails. No matter where I travel in this country (and I travel a lot), as soon as I plop down in my hotel room and turn on the TV, there it is...the local commercial. You can recognize it right away.
The worst is the local car dealer. Talk about a walking, talking cliche'. Just switch over to any local station and he's there...with his greasy hair, standing in front of a line of used cars, shouting at the camera. Sometimes he wears a costume. Sometimes he's riding a horse. But he's always there. And is it just me, or do they all buy hair creme at the same place? Is there a brand of hair gel just for used car salesmen?
And when the screaming cheeseball isn't enough, they start with the kids (usually pre-pubescent twins who monotonely drone on about how "their daddy is the best car dealer ever!") and the animals. I've seen dancing dogs, talking cats and yes, even a yodeling camel.
Probably the worst local commerical I've ever seen, is Eagle Man:
But car dealers and insurance companies aren't the only ones. Here's a commercial for a local furniture store that's just awful:
That's 30 seconds of my life I'll never get back.
Lets be honest. Yeah, maybe they help make the name of the business memorable. But do you really want to do business with grown men who ride carpet rolls and lay eggs on cars?
I used to work in television. And it doesn't matter how much you tell the client that he shouldn't be in his own commercial...these guys insist on it! I don't know if its ego or the fact that they're just too cheap to fork over money for a quality spot. Probably both.
Local television commercials...You Suck.